Bridge produced audio description and captions for the online version of Google’s AI-themed commercial, New Home, which aired during the Super Bowl. Super Bowl 60 was the most-watched program in NBC history – with an audience of nearly 125 million viewers. Since the accessible commercial is posted on Google’s YouTube channel the audience will extend even further and include those with sensory impairments. For the third year in a row Bridge utilized the remarkable talents of Nefertiti Matos Olivares, a blind audio description narrator who recently won “Achievement in Media” at the Audio Description Project of the American Council of the Blind’s ADP awards.
New Home continued a reoccurring Google theme – which parallels a current Bridge initiative – the use of AI technology for beneficial, human purposes. New Home is a gentle, heartfelt story about using Google’s Gemini AI assistant to help engage and guide a young child through a time of transition and uncertainty. It’s part of a series that includes Dream Job, in which a man uses Gemini to prepare for a job interview and in the process realizes how career roles mirror the responsibilities of fatherhood. Bridge also produced accessibility for Dream Job.
Google’s current Gemini campaign emphasizes the implementation of generative AI to help navigate delicate challenges and make inter-personal connections. Gemini is a generative AI model that that processes text, images, audio, video, and code to create interactive, and customized interfaces based on specific user prompts and needs. Bridge Multimedia has been working with similar generative AI innovations to expand assistive technology for special education students. Projects in this initiative include WISER (Ways to Inquire, Solve, Express, and Reflect) and AI For Experiential Learning, developed to foster imagination as well as critical thinking.
According to Bridge’s Chief Innovation Officer, John Cavanagh,
“It’s exciting that Bridge’s work in artificial intelligence research and product development has afforded us with a deeper experience of Google’s amazing technology. This directly informs our accessibility so it can address the specific attributes of Google’s beneficial AI products.”
Looking forward to future innovations and collaborations!
The Bridge Team
Watch the audio-described verson of New Home
