Tech titans Yahoo and Google both dominated the field with their Super Bowl 2025 commercials. Google’s strategy was AI-driven, while Yahoo used an all-star player to score a touchdown with its email service. And both digital giants used audio description by Bridge Multimedia for the win!
Bridge was tremendously excited to produce audio description for Yahoo’s high-profile commercial, Contact Bill, that aired during the 2025 Super Bowl. The ad featured Bill Murray and gained national attention when the comedy legend revealed his email address. The commercial also got attention by widening its audience with audio description for its broadcast run. In addition, Yahoo enlisted Bridge to provide extended audio description (offering more detailed explanations of the visuals) and a Spanish language version for its YouTube posting of the commercial.
Bridge also produced audio description for the YouTube version of Google’s 2025 Super Bowl Commercial, Dream Job. This spot compares career roles with the responsibilities of fatherhood, as a man uses the AI-powered Gemini assistant on his Google Pixel 9 smartphone to prepare for a job interview. This is the second year in a row that Bridge produced audio description for Google’s Super Bowl ad. In 2024 Bridge worked on Javier in Frame, a minute-long mini-doc that showcased major life experiences of a blind man, which he captures by using smartphone Google Pixel’s AI-powered accessibility features.
According to Bridge’s Chief Innovation Officer, John “quick kick” Cavanagh, “I think that Yahoo AND Google both won the Super Bowl this year with their fantastic audio description. Next year, Bridge is poised to make history with the possibility of three Super Bowl wins in a row. With our dynamic lineup of audio description specialists, determined audio engineers and talented voice artists, we have a real shot!”
Keep your eye on the ball.
The Bridge Team